Standard Motorcycle Co
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MORE THAN MOTORCYCLES

Standard Motorcycle was founded in Orlando in 2016 as a home away from home for people obsessed with motorcycles.  We are leading a motorcycling resurgence, not seen since the late sixties and early seventies, with an entirely new generation of riders coming into the fold.

In a world that is digitally driven, craft and skill have all but disappeared.  Standard Motorcycle recognizes this and opened a community garage to springboard the next generation of builders and contributors to moto culture.  We have created a physical & digital platform where like-minded enthusiasts can congregate, share ideas, and help one another.  We believe we can help perpetuate the growth of motorcycling as a whole, while keeping it fun, engaging, and educational.  The Standard House contains more than a full motorcycle shop, it is also a community gathering spot, barbershop, event space, motorcycle consulting group, and digital media agency.


Unlike other members’ clubs that focus on net worth or title, we aim to assemble communities of members that have something in common: namely, a creative spirit. The majority of our members work in traditional creative industries, automotive and motorcycles, fashion, music, art and media.

Standard Motorcycle member perks include:

  • Access to the DIY community garage, including specialty tools

  • Use of Standard House: full coffee station, creative workspace, wi-fi lounge, vintage book selection

  • Access to barber shop and hair salon

  • Access to free movie nights, group rides, and highly curated events

  • Invitations to pop-up member events, including private concerts, and motorcycle meetups

  • Discounted labor rates

 

MEMBERSHIP

Find out how to become a member of Standard

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CONSULTING

We help aspiring owners establish community garages, and guide manufacturers and dealers to engage with enthusiasts

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MEDIA AGENCY

Providing new ways to engage with customers through custom video content and media solutions

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WHAT PEOPLE ARE SAYING

Standard Motorcycle has a unique opportunity to address the needs of a demographic that can best be stated as the Young Achievers. It is a group that seeks the gratification of a real experience and the rewards of a community bound together by the heart beat of an internal combustion partner. SMC offers a comfortable non pretentious meeting place, It offers support for your motorcycle at a readily available expert level and last but certainly not least a community of like minded family that loves to ride.
BOB KAY, V-TWIN DIRECTOR, AIMEXPO
I think the Standard Moto Co-op is going to provide a very positive influence on the motorcycle scene. By creating a platform for all types of riders to be able to learn more about their bikes from maintenance to customization is, I believe, a key to keeping the industry alive.
D. CHANG, @CAFERACERSOFINSTAGRAM
Community, people - that’s what makes something stick when gathered around something cared about. We’re all connected through motorcycling and to have a place to congregate, learn, and expand our experiences with others around this thing we all care for is just a perfect idea.
BRETT HOULE, FOUNDER & PUBLISHER, IRON & AIR MAGAZINE
Standard Motorcycle is the most unique approach to the motorcycle co-op I’ve seen yet. I mean, you can walk out of the garage, hands covered in grease, and grab a freshly brewed coffee on your way to a computer to send a few emails before finishing up your bike? This is that “dream space” all of us would want to live in.
CHRIS NELSON, EDITOR, IRON & AIR MAGAZINE